How to Use Facebook Ads Manager: A Guide For Beginners
More than 90% of marketers claim to have increased the exposure of their business thanks to Facebook. With both social media marketing and Facebook ads, businesses can utilize this networking giant to increase brand awareness, generate leads, and create loyal customers. If your business already has a Facebook page, it’s easy to set up your Facebook ads account. […]
The Ultimate Guide to Business Branding in 2021
It takes five to seven impressions before brand awareness starts to grow. Meanwhile, consistency and repetition are key if you want to develop recognition. Without a distinct brand, you could fail to stand out from the competition. In fact, almost 60% of consumers prefer to purchase from familiar brands. Business branding can help you draw in new customers and […]
How to Use Google My Business to Get More Customers
Did you know that, according to Fundera, there are over 30 million small businesses in the US? These businesses make up 9.99% of all businesses in the US. Considering how many small businesses there are in the US, you as a business leader need to use all the right strategies to get more customers. One of […]
What Is Social Media Marketing?
Have you ever cringed when you viewed your average screen time on your phone? If the bulk of that time was spent on social media, that might be a bad thing for your personal life. But, it’s a prime example of why social media marketing works for businesses. Simply put, it’s where we spend the […]
How to Use Google Search Console for SEO: A Complete Guide
You can stay on top of your website’s performance with the Google Search Console. Typically, an administrator will use the console to make sure that your website is healthy. Even if you have someone else managing your web presence, however, it’s a good idea to know your way around the Google Search Console. For almost […]
What Is Web Design? The Ultimate Guide to Website Design
Did you know that there are over 1.86 billion websites that are active as of June 2021? With every year, the number of active websites grows. Numbers that big can be hard to wrap your head around. Not only is every year increasing in websites, but it’s also increasing in web users. In this digital age, have […]
What Is Content Marketing?
Did you know that approximately 47% of internet users utilize ad blocks on their devices? Irritation and frustration at ‘annoying’ and ‘irrelevant’ ads are at an all-time high. Are you looking to stand out in this oversaturated ad space? If your marketing efforts fail to generate traffic and convert leads, it is for one straightforward reason. You are […]
Pay-Per-Click Advertising: What Is Google’s PPC How Does It Work?
Did you know that, according to SmallBizGenius, Google paid ads can cause brand awareness to go up 80%? Additionally, paid advertising has a 200% ROI rate, getting you back $2 for every $1 business owners spend. If you’re the owner of a small- to medium-sized business in the US, then chances are you’ve been considering using […]
The Ultimate Internet Marketing Guide
Are you a small business owner struggling to tackle your digital marketing? Perhaps you’re confused about where to start or what your next step should be. Don’t worry because we’ve got you covered with our ultimate internet marketing guide to help guide you from A to Z, so let’s jump right in. What Is Internet Marketing? […]
What is SEO and How Does it Work?
Do you want to get better rankings on Google? Read this article and learn everything you need to know about search engine optimization or SEO. What is SEO, and How Does it Work? Search engine optimization is the process of improving your website to increase its visibility. The ultimate goal of SEO is to be on […]
