More than 90% of marketers claim to have increased the exposure of their business thanks to Facebook. With both social media marketing and Facebook ads, businesses can utilize this networking giant to increase brand awareness, generate leads, and create loyal customers.
If your business already has a Facebook page, it’s easy to set up your Facebook ads account. In this guide, we’ll take you through the set-up process, the key functions of Facebook Ads Manager, and the basics of creating your first ads.
Keep reading for the ultimate introduction to using Facebook’s Ads Manager, and watch your business’s engagement soar.
Setting Up Your Account
Set up your Facebook Ads Manager account in just a few steps!
Step 1: Log in to the main page with your business profile.
Step 2: On the top right, click on ‘Create ads’. This will generate an ad manager for you and walk you through basic onboarding tips to get started quickly.
Facebook Pixels are crucial to create a successful Facebook ad account. Setting up your Pixel is relatively straightforward and can be done from the Business Manager Facebook page by selecting Data Sources in Step 1, then going into Set-Up on Step 2 of 3 where you give it a title (like “My Website”), enter its URL, click Continue and finally Click Setup Now.
Exploring the Main Functions
Let’s explore Facebook advertising and the functions it can provide. Clicking on Ads Manager will open up a navigation system where five main areas are available for exploration: Plan, Create & Manage, Measure & Report, Assets, and Settings. We’ll take an in-depth look into each of these sections to introduce you to their functionality.
Facebook’s Audience Insights tool is an invaluable resource for marketers to understand their target audience.
You can specify what you want more information about, and Facebook will show demographic data like age range, gender split, occupation of people who have liked your page as well as the location where they live or work!
Next, the Creative Hub is a great space for teams working remotely. It allows you to share and collaborate on ad mock-ups, as well as gain inspiration for new ad design ideas.
Create & Manage
The next tab you can access from the main Ad Manager menu is Create & Manage. From here, you’ll find all of your ad-related needs and features: The Ads Manager for running campaigns and analyzing data.
Power Editor to make more advanced adjustments to ads like targeting options or budgeting. Page Posts so that businesses with a Facebook page after an organic post don’t get lost in the News Feed shuffle but instead get boosted on their own timeline where it belongs!
App Dashboard for managing app installs through Facebook Business Tools as well as automating rules – there’s really something useful at every turn!
This might be by changing the attribution window or limiting the number of times someone is shown one of your ads.
Measure & Report
The next section of the main menu is Measure & Report. From this page, you can explore Ads Reporting, Custom Conversions, and Analytics to find out how your Facebook marketing ads are performing.
Soon after creating an ad campaign on Facebook from this site’s Reports tab or by going straight into Ad Manager – a key analytics area for measuring performance- it will create a report for any given campaign while also allowing one to compare multiple campaigns at once in order to improve previous results and produce better ones overall!
The assets section of the Facebook Ads Manager is rather self-explanatory. Here you’ll find your material in terms of audiences, images, pixels, product catalogs, offline events, and videos.
The ability to select and build an audience list is one of the biggest advantages of using Facebook ads over other forms of PPC advertising. Thanks to an external customer list, a lookalike audience, or another custom audience, you can manage who will see your ads. This allows businesses to cherry-pick those users most likely to make a conversion.
Facebook’s product catalog is a great way to connect with potential customers and increase the number of sales. This tool can be used for any type of business, from selling products or flights to hotels or travel destinations. The Pixel Manager allows you to see which URLs are capturing leads best by looking at how they have been performing over time
The final section of the main menu is Settings. Here’s where you can view your Ad Account Settings, Billing & Payment Methods, as well as Business Settings.
This is a straightforward area of the Facebook Ads Manager which you can get to know in your own time. It operates in a similar way to other administration pages, such as in the Google Ads Manager.
Creating a Facebook Ad
Now you can take your ads to the next level with personalized targets and a tailored campaign. Choose from three objectives: awareness, consideration, or conversion- each one is unique for differing goals of businesses. You’ll be able to select an audience by age group, interests/behaviors, location, etc., then set a budget that will work best for you!
You’ll then need to choose the format and placement of your ads. The format refers to whether the ad is an image or a video, or perhaps a carousel of both. Facebook also allows you to choose the specific location within Facebook or Instagram where your ads will be displayed.
Social media is a perfect avenue for brands to reach out and connect with potential customers. One way companies can do this effectively is through Facebook ads, which are available in the form of Sponsored Stories on your News Feed (you may have seen them). Don’t know how best to go about it?
You might want to get professional help from our experts at Hays Digital Marketing! We offer comprehensive consultation or even take care of all the dirty work ourselves (so you don’t need any advertising experience)!
Now You Can Get Started With Facebook Ads
Facebook ads are a great way to advertise your business. In this blog post, you’ll learn how to create an ad campaign for Facebook marketing by building ad sets and creating clickable advertisements.
Don’t forget that using PPC advertising is a good option if it’s something you’re interested in doing yourself!
For more information about how Hays Digital Marketing can optimize your Facebook ads and other aspects of digital advertising, contact us here.