Did you know that, according to Fundera, there are over 30 million small businesses in the US? These businesses make up 9.99% of all businesses in the US.
You’re a business leader, and you need to use all the right strategies to get more customers. One of those is by optimizing your Google My Business account.
But what if you don’t know how? That’s why we wrote this article – it has everything that needs for setting up and using your GMB (Google My Business) page successfully!
Finally, you can put your business on the map and get more customers. Read on to learn more.
What is Google My Business?
When you use a Google My Business account for your business, it makes it easier to present and promote yourself as a valuable company. With an account and Google My Business listing, customers can find all the information they need about opening hours, address, etc., straight from the source!
Finally, when you have a Google My Business page, customers are more likely to trust you. In fact, your business will be twice as likely to earn customer trust if you have a complete listing on the Google My Business website.
Quality Google My Business reviews will also be impressive to customers. They’ll show that many other customers before them have enjoyed your business’s services or products.
Setting Up Your Google My Business Account
You can attract more customers with your Google My Business account by following these steps.
First, go to www.google.com/business and sign up for an account using the email domain associated with your business. Once that’s completed, make sure that any information about products is accurate so potential buyers know what they’re getting when they buy from your store online.
Take some time out of every day to post engaging content like photos and videos onto social media sites such as Twitter, Facebook, Pinterest & LinkedIn because this helps people learn about new things while staying engaged which increases sales
Add Your Business
The next thing you want to do is add your business to the account. If you don’t see it in the menu that appears, click on “Add your business to Google.” Then, select the business category relevant to your business’s industry.
Put In Your Location
Do you have a brick-and-mortar store? If so, click “Yes” when Google asks you if you want to put in your store’s location. If you don’t have an actual location customers visit, but you have a service area, you can select this area.
Put In Your Contact Information
Next, you’ll put in your business’s contact information. This might include your business website or number. If you use Facebook for your business instead of a website, put in your Facebook page information.
Finish and Verify
Google will ask whether you want to receive notifications and updates. If yes, click the Finish option.
The next step is to verify your Google My Business account which takes several steps depending on how it can be verified: by postcard in the mail, over the phone, or email; remember that there are three ways of verifying your business – make sure all information provided is correct!
Once you’ve finished the verification process, you’re ready to optimize your Google My Business account to get more customers!
How to Optimize Your Google My Business Account
There are several ways to optimize your Google My Business Account. These include putting in all the details, using photographs, posting extra info, and asking your past customers to leave you reviews. Let’s get started.
Put In All the Details
First, you want to put all the details into your account. By doing this, you make it easier for people searching your website to find you. Google ranks businesses with more information higher because they match up more with what people are looking for.
This is also referred to as SEO, short for search engine optimization.
Fill out everything, including attributes, category, and contact details. Do some keyword research so that the keywords people are often typing in are included in the content you put in.
Photos will make it easier for your customers to find you when they are completing their search. By including your logo and recognizable brand colors, they’ll know yours is the exact business they’re looking for when they find your business.
Using photos also makes it easier for customers to imagine what your establishment looks like and what services/goods you offer – do we serve mouth-watering grilled cheeses? Post pictures of our delicious food! Do we run a salon? Show people just how relaxing getting a manicure can be in our beautiful spa-style interior.
Post Extra Info and Ask for Reviews
Maybe you’re wondering how to get more people coming through your door. One of the best ways is by using Google My Business and posting about offers, updates, and news on Facebook – this will drive sales up!
Once they’ve come in through the front doors it’s important too that ask them for reviews. If they leave a good review then other customers might want to see what all the fuss was about, meaning their numbers could grow exponentially thanks to great reviews from happy customers like yourself!
Need More Information?
Now that you’ve learned about how to use Google My Business to get more customers, you might have additional questions. Maybe you want help crafting that perfect business description with all the necessary keywords.
Or maybe you want advice on how to get great reviews from past customers.
Whatever information you need, we can help. At HAYS Digital Marketing, we’re experts when it comes to digital marketing. We also offer digital marketing services. To learn more about how we can help you, contact us now.