How to Use Google Search Console for SEO: A Complete Guide

How to Use Google Search Console for SEO A Complete Guide

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Google Search Console allows you to stay on top of your website’s performance with a number of great features. For example, an administrator can use it to make sure that the site is optimized for search engines and other threats, such as hacking or malware attacks. 

Even if someone else manages your web presence, however, it’s important that you’re familiar with what Google offers through this tool in case something goes wrong!

For almost ten years, it was called Google Webmaster Tools. Eventually, Google branded its Webmaster suite as the Google Search Console.

Since then, Google has continued innovating the tool. Each year, the company provides new analytic and tracking capabilities via the console.

With the Google Search Console, you can know everything there is to know about your site’s SEO standing with Google. Here, you’ll learn the basics of the Google Search Console.

To learn more about how to use Google Search Console, continue reading.

Getting Started with the Overview Report

Your Google Search Console Overview Report provides a summary of your website’s performance, including its Coverage and Enhancement report. You may drill down into these metrics to view more detailed reports about them in the tool.

Using the URL Inspection Tool

The URL Inspection Tool provides invaluable information about your website, such as how many people were able to view it and what Google’s rendering of the site is. 

You can use this tool not only for marketing purposes but also to make sure that you’re following all SEO guidelines. 

Simply enter a new blog post or redesigned page into the search bar at the top of Google Search Console and get an instant report on its performance!

Measuring Site Performance

You’ll find the Site Performance tool in the Performance section. There, you’ll see the same metrics that were in your overview report. However, you’ll have 16 months of data in this expanded view.

The Site Performance tool also gives you the ability to filter results. For example, you can limit data by:

  • AMP pages
  • Job posting
  • News
  • Non-rich AMP results
  • Rich results

Again, Google continually updates the Search Console. Resultantly, you may soon find new filters available for this feature.

Reviewing Index Reports

Managing Index Reports issues can turn into a full-time job. You may want to find Index bloat. Alternatively, you may want to find problems with CSS.

You might even want to remove unwanted website URLs. You can accomplish these tasks with Index Reports.

The Google index report tells you how your content is performing in its search engine results pages (SERPs). It’s an important tool for managing your content.

The Google algorithm might ding you for anything from low organic traffic to thin content. If there’s a serious problem with your web assets, however, you can find it here.

Google Search Console Enhancements

If you want to keep your website running smoothly and stay on Google’s good side, start by using the Enhancements tab in the Google Search Console. 

This will tell you if all of your structured data is working properly or not; it’ll also tell you whether or not any AMP pages are active for mobile viewers like myself. To get started with this section of the console, select “Enhancements” from the left navigation menu bar. 

Checking Security Manual Actions

Here’s another area where you want to see “no issues detected.”

Cybersecurity is a growing concern for anyone who operates online. Google has responded to this environment.

You may not know that a Google manual security action violation might include user-generated spam. If you do violate any of their guidelines, however, the first thing to do is submit a reconsideration request so they can look into your case and make sure it gets handled appropriately.

Reconsideration requests take time. There’s a lot of work involved in the process. They also require fast action.

Search Console Legacy Tool

There are some legacy tools that Google has yet to announce plans for replacement. Resultantly, the fate of these tools is currently in limbo. Still, here’s a quick look at a couple of tools now featured in the Legacy Tools Reports section.

If your website uses several languages or targets a specific region, you most likely use hreflang tags. The International Targeting tool helps you to identify errors with these tags.

Meanwhile, the Messaging section is one legacy tool that will most likely stay. It’s an email inbox for your Google Search Console.

The Legacy Tools Reports section also includes the URL Parameters tool. It’s a one-stop-shop for managing crawl budget and duplicate content.

Console Links Reporting

Every business website has links that come in from sites like CNN, Entrepreneur, and the New York Times; however, it is not likely to happen. 

The Google algorithm changes constantly but small oversights can lead to a severe drop of domain authority with updating next time so you should keep an eye on backlinks that need to be disavowed using the Link Reporting tool.

Managing Google Search Console Settings

A website is useless if people can’t find it, and Google crawls your site to make sure that surfers have the best chance of finding what they’re looking for. 

The Search Console Settings feature allows you to modify 301 redirects or enable email notifications; meanwhile, crawl stats in the Crawl Stats section will tell you how often Googlebot was crawling on your site.

A Closer Look At Google Console Associations

Again, Google Search Console evolves continually. One of the latest additions to the Search Console is Google Associations. You’ll also find this feature in the Search Console Settings section.

Luckily, Google thinks through its new features. For example, the company automatically carried over existing associations to the new Associations page.

As time passes, Google will provide more data through the Search Console and other services. As this takes place, website owners will have the ability to unlock more functionality for their sites.

For example, users may have the ability to view the organic performance of their Google Ads accounts. These kinds of associations give you a better view of your performance across different Google services.

The Future of Google Search Console

The Google Search Console is a key tool for search engine optimization experts. As you can see, it provides powerful insights into your digital assets and even hints at what might be next from the company’s history. 

It also combines data with Google Analytics to give more detailed information on how well certain pages are performing in terms of content consumption. The future could bring new types of reporting tools tailored specifically for publishers!

Building Your Digital Brand

If you’re not an SEO expert, managing your digital brand can prove dizzying—even with a great tool like Google Search Console. Many companies hire a digital marketing expert for this reason.

Your business is growing and you need to hire someone who knows how to promote it. Finding the right professional begins with understanding your goals and desired results. When you know what you want, a digital marketing specialist can provide excellent services for bringing in new customers!

Your Partner in SEO Success

You’ve learned how to use the Google Search Console but you want more? We can help! Hays Digital Marketing is a company that specializes in digital marketing success. 

We will audit your site and provide a complete website optimization solution so that you are able to grow your business online successfully with their experience.

Contact Hays Digital Marketing today at (888) 581-6857 or connect with us online for a free site audit and optimization proposal.

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