What Is Web Design? The Ultimate Guide to Website Design

What Is Web Design? The Ultimate Guide to Website Design

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Did you know that there are over 1.86 billion websites that are active as of June 2021? With every year, the number of active websites grows. Numbers that big can be hard to wrap your head around. 

In this digital age, have an operable and user-friendly website is extremely important for business owners or web developers. 

Websites are constantly growing in size as well as popularity with each passing day because of the number of people using them on a daily basis to search for information about their favorite brands and products online. 

There are several key elements that need attention when it comes to building your site if you want it not only to be successful but also to give your audience satisfaction too! This guide will help map out any ideas so they can come alive properly without all the guesswork involved.

What Is Web Design?

Who wouldn’t want to create websites with different text fonts, background colors, and fun images? There is so much more that goes into web design than just these elements.

Web design can often be a complex task. Don’t worry though, that doesn’t mean it has to be difficult! There are a few things to keep in mind when starting to build a website.

A well-functioning website should have:

  • Usability
  • Reliability
  • Relevancy
  • Traffic and Engagement
  • Structure

To make your website stand out, you’ll need to have a well-thought-out plan before starting. Web design is combining content strategy, marketing knowledge, and understanding the functionality of your site in order for it to be appealing as well as functional 

Having an idea about what kind of goals or style that you’re going for will help with planning because then when it comes time to choose colors/fonts/etc., there won’t be any surprises!

Finding Inspiration

Before you dive into creating your website layout, you should make a plan of how you want it to look. Finding inspiration will help you to create a style guide that will be easy to follow and make later tasks easier. 

Consider the purpose of your website to find your inspiration. This can help you do research to find similar websites, and get a feel for what your competition is doing.

Natural tones can be a soothing, calming color scheme for your website. Would you like to promote natural products? Consider using earthy colors or botanical designs. If you’re creating the web design for an art gallery, trendy features such as photo grids and minimalist layouts are perfect! 

There’s no set way of designing websites- make sure that before starting on any project, you have a solid idea of what type of site layout would best suit your needs so that it will feel tailored just for you!

Choosing a Web Design Tool

There are a couple of routes you can take when beginning to design your website. Depending on the time you want to spend on developing your website layout, certain options may be better than others for you. 

One of the easiest ways to develop a website is to use a Content Management System (CMS) platform and input your own content.

CMS platforms will allow you to still design your layout and create your own website design style guide, but also give you template options to choose from so you aren’t starting completely from scratch. 

If you’re looking for complete design freedom, then this is the option to go with. You will be able to dedicate your entire time and focus solely on what’s best for your website by not having any limitations or pre-built templates that may restrict creativity.

Web Design Elements

It’s time to start building your website! Remember that in addition to deciding what type of style you want, it is also important for you pick a color scheme and stick with the same fonts throughout. Once these decisions are made, then move on to picking out some great web design templates which will help make your site look clean and professional. 

Consistency not only makes your website look more appealing, but it also makes it easier to navigate. You can even help your audience navigate your website by color-coding certain links or pages on your website. 

Incorporate your media into your website, but don’t overcrowd the pages. Make sure your pages look balanced. If your pages looked too cluttered, it may be a good idea to remove some media elements. 

Put the important elements of your website in obvious places. By using visual hierarchy, your audience will naturally be guided where you want them to go on your website. 

Make sure you incorporate your keywords throughout your website to boost your Search Engine Optimization (SEO). This will help you to bring in more traffic to your website. 

Functional Elements

Make sure that your website is easy to navigate. Having clear, specific navigational instructions and prompts will make for a smoother experience for your audience. 

A great element to incorporate into the navigational process is to incorporate breadcrumbs into your design layout. This will allow your audience to backtrack if they are not finding what they are looking for. 

Make sure you follow website design guidelines for accessibility. This will make sure that your website is functional and usable by everyone. 

Types of Website Design: Adaptive vs. Responsive

With so many ways to access the internet these days, it is important that your website adjusts accordingly. Websites can be programmed with responsive design layouts and adaptive features for mobile devices in order to provide a better web experience across platforms. The two main types of websites are Adaptive Web Design (A/W-D) or Responsive Web Design (RWD).

Adaptive Websites

Adaptive websites will change based on preset screen sizes. This option requires you to create several versions of the same web pages in different dimensions, then the website will adapt to the device being used. 

This a good option if you are updated an already made website to be more mobile-friendly. 

Responsive Websites

Responsive websites are the wave of the future, so if you’re not already taking advantage they may be your best bet for building a website. They work by adapting to any size screen or device and then adjusting its layout accordingly with no additional effort on your part!

Adaptive Website Builders

Depending on your template, certain CMS platforms can be both adaptive and responsive website builders.

You can use your CMS website builder to create preset sizes for your page or create them on the computer software that you purchased and upload them to your website builder. 

Responsive Website Builders

There are many options for responsive website builders these days. Since it is an easier option to maintain, responsive websites are more popular than adaptive websites. 

Not only will your CMS platform most likely have a responsive website template selection, but there are also a number of other programs that you can use such as Wix, Squarespace, and Godaddy. 

Next Steps

Now that your website is complete, the next step is to maintain your website. In order to keep a well-functioning website, it is important to keep up with your audience and the performance of your website. 

As a webmaster, you should always be on the lookout for how your website is performing. Keeping track of conversion rates can tell you if people are engaging with your site and what pages need some work. You can set up analytics to see which pages have been visited more in order to keep them updated or fix any bugs that may cause issues down the line!

To find out exactly how your website is reaching your audience, you can conduct a survey and gather audience feedback. This will allow you to take the information you learn from them and apply it directly back into your website. 

Effortlessly Assemble Your Website, No Code Required

Building your own website doesn’t have to be a hassle. This ultimate web design guide will give you everything you need to know about creating a functional, up-to-date site and it’s easier than ever with the right development tools on hand at all times!

Want to learn more about web design, or want to find out how you can optimize your digital marketing strategies? Contact us today to tell us about your business!

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