Do you want to get better rankings on Google? Read this article and learn everything you need to know about search engine optimization or SEO.
What is SEO, and How Does it Work?
Search engine optimization is the process of improving your website to increase its visibility. The ultimate goal of SEO is to be on the first page of search engine results such as Google.
The first thing you need to do if you own a business is creating brand awareness, and with SEO it’s easier than ever. By creating an engaging website that shows off your product or service in the best way possible, potential customers are more likely to visit your site rather than just taking the time out of their day when they’re busy working on making money for themselves (not some faceless company). With increased traffic comes revenue generation – after all, what good does being digitally connected worldwide mean if people don’t buy anything from us?
It may seem daunting at times but there really isn’t much we can do about how our audience chooses to use technology these days anyway: so why not make it as easy as possible for them by optimizing your website.
There are two types of SEO strategies that you can implement. The on-page SEO involves all strategies that happen within your website. TOff-line SEO is a term that refers to the methods of optimizing your site’s visibility outside of its own domain. It includes growing the brand awareness by leveraging influencer marketing, social media campaigns, and press releases.
Off-line SEO can be thought of like all those things you do to optimize your website for search engines on other sites or platforms rather than just within their own domains – this ranges from creating attractive landing pages which compel customers into buying while they are browsing through optimization techniques such as speeding uploading time and making websites mobile-friendly in order to increase conversion rates; All these tactics fall under offline SEO because it happens before any customer has arrived at their website after clicking on an organic result instead of having found them via keyword searches.
The first goal of SEO is to drive traffic to your website. You need a good understanding of the many facets that make up SEO if you want Google’s help in ranking your site higher. The right keywords will give brand exposure, but quality content and on-page optimization are just as important for search engines like Google who use over 200 different factors when determining rankings.
If you publish only relevant, high-quality, and compelling content then great things can happen – especially with excellent SEO strategies! It can help you keep and attract more users to your site and ultimately give you more conversions.
To do this, you need to work with the right professionals who can help. You need a team of experts who know SEO like the bank of their hands.
SEO can do wonders for your website. If done correctly, it can drive A LOT of traffic and help increase conversions.
Why Do Search Engines Care About SEO?
Google is known for its algorithms that can produce the most relevant information by searching their database. It would be tough to find a lucrative business if you just opened your browser, but with Google, it’s as easy as typing in “lucrative businesses” and hitting enter–Google will show you the best websites related to this query!
The first page of the search engine results is usually the most viewed. Some users will not even click the second page. This is why businesses compete for keywords or phrases so that Google would rank them better. You will get more traffic to your site if you get a better ranking.
The SERP will give you two results: organic results and PPC or pay-per-click. Organic is influenced by SEO, while PPC is paid for ads that can generate revenue for businesses to spend on their business’ marketing campaigns.
Users also trust search engines more if they provide the best possible result when a query has been entered into its system from its users – this means giving them both organic as well as “pay per click” content so people have the opportunity of finding what they’re looking for easily!
Why Care About How SEO Works?
“To increase conversions” is the simplest explanation of why you should care about SEO.
Imagine, you may be sitting in the best restaurant ever with absolutely amazing food and impeccable service. However, if no one knows about it because of a lack of marketing – how would anyone know that your business exists?
This is why advertising could work but it’s expensive; also traditional adverts can’t reach global audiences which defeats the purpose for all those who are looking to expand their customer base instead take note from what I’ve just said (or don’t), this article will provide some sound advice on reaching out to customers through SEO, as opposed to relying solely on frustrating ads.
While it’s important to optimize your website and landing pages, it’s also crucial to do SEO right. Ensure that you only implement the best SEO practices not get penalized by Google.
Hire the right people. Choose SEO experts who care about your vision. Communicate to them what your goals are to help you create an SEO strategy to achieve your objectives. If you’re a startup, the first goal would probably be to create awareness for your product. For established businesses, it may be to write compelling landing pages to make more sales. Whatever your goal is, it’s important that the SEO strategies also align with these goals.
A Technical Explanation of How SEO Works
Google and other search engines have become an integral part of our lives. They help us navigate the web, find what we need quickly, or learn something new!
To do this efficiently they crawl through all content on the internet to make sense out of it for you! So your website needs to be visible online in order to show up under a Google Search result. This is where SEO comes into play when optimizing your site’s contents for better understanding by these electronic devices.
Google has spiders or crawlers. What they do is scour the world wide web for content. They collect information such as page speed, backlinks, title tags, etc. Then, they follow an algorithm to help them rank content better. Regardless of what format your website has, whether it’s an image or a PDF, it’s discovered by links.
The search engine collects links from the web and adds them to their index called Caffeine. This is a massive database of all links discovered by Google. Links are retrieved when a user looking for information that the content on that link is a match for.
After the spider crawls your page, the next step is Indexing, or how the search engine stores your webpage. Google will then analyze your page and store the page’s content to the index. Now keep in mind that your webpage can still be removed from Google’s Index.
Reasons that your page might be removed:
- When it says URL not found
- No metadata added to the page
- It asks for a password
- You have been penalized for violating the guidelines
To maximize SEO and avoid being removed from the index, you need a team who can help, experts who know how SEO works.
The last function of a search engine is to rank the web pages on their database. Google uses algorithms to help them rank web pages. If you’re taking care of SEO, it’s important that you have the latest updates to the algorithm.
To succeed with SEO, you need to know the most important ranking factors. First and foremost, your website must be mobile-friendly if it wants to rank high on search engines like Google or Bing. Next up is improving user experience by making sure the site loads fast enough for all users as well as looks good on any device they may use: whether a laptop computer or an iPhone XS Max Plus+. You should also make your content relevant and of such quality that people will want to share it (this part’s really crucial). Lastly, but not least, don’t forget about keywords!
You Know How SEO Works, Now Make it Work For You!
Whether you are a startup or an established business, you need SEO to increase traffic and increase conversions.
Don’t worry if you’re not highly technical, as you can always reach out for help. And that’s where we come in.
We are Hays Digital Marketing, committed to helping startups and established businesses with their SEO efforts. Our goal is to help your business succeed: create brand awareness, drive traffic to your site, generate leads, and increase conversions.
Many businesses struggle with the idea of online marketing, but we at XYZ digital agency have years of experience in this area. We know what it takes to get you on top – our team specializes in SEO and content marketing which can lead to more leads for your business!
If those are your goals too don’t hesitate any longer and contact us today so that one day soon we may put a stop sign up next to “competition.”
Do you want to know more? Contact us at your most convenient time! You may also sign up for our 100% free website audit! No obligations; we simply want to help. With our website audit, you’ll gain insights into your website and how you can improve it. Get in touch with us to learn more.