Search Engine Optimization
SEO Essentials Package
Full service onsite and offsite custom SEO. Code edits, content, link building, and reports that prove real value to local businesses.
Our SEO Experience
We have powered thousands of small business SEO campaigns to first page results. With our best in class technology and dedicated staff, we allow companies to focus on running and building their businesses. The vast majority of consumers search on Google before making a buying decision. We give small to medium businesses and franchises the visibility they need on desktop and mobile searches.
What is our SEO program?
Ideal for businesses that want to establish local online visibility for the geography where their business is located.
**For the verticals of Dentists, Lawyers, and Contractors, more work may be required due to competitiveness in the local market. Please contact us for more information.
The Base Package includes:
SEO is tangible work being done to the website that strengthens its foundation and makes it more appealing to Search Engines. As a result, the website ranks higher and is more visible to prospective clients on Search Engines such as Google and Bing.
Any work that’s done on the actual site such as, titles, tags, descriptions, content, website structure, etc., is known as On-Page. Any work not done directly on the website, such as blog writing, link building, social sharing, bookmarking, various content and more is known as Off-Page.
Absolutely! SEO is dynamic. Search rankings and results shift and change. What works today, may not tomorrow. Google is constantly updating and refining its algorithms. Also, as competition increases it’s important to stay on top of SEO so your website continues to be relevant. Good business websites are doing SEO constantly to maintain and continue improving their rankings. You may rank for your core terms, but it’s important to rank for secondary and tertiary terms as well.
No one can guarantee exactly where they will rank, but someone’s business is taking up the first page search engine real estate. By doing the right SEO work, at the correct pace, and in the proper manner, clients should expect great results.
If a business provides services nationwide it may try to rank for just the keyword. If it’s a local business, it would try to rank for the keyword + the geography. So, for e.g., a national chain of plumbing supplies provider would want to rank for ‘plumbing supplies’, while a local store that serves just Washington DC would want to rank for ‘plumbing supplies DC’. Local SEO is intended to get customers who live in the area to support that local business.
These are 3 and 4 letter targeted phrases that are beneficial to the client’s business. They can be easier to rank but also produce strong buying results because they often convert better than generic terms.
Google My Business is like a directory that maintains key business information such as name, address, phone, hours of operation, map, photos, videos, categories of business, forms of payment, etc. Google gives prominence to these listings and they show up on Google SERP’s and Google maps, both on desktop and mobile. Hence, having a fully completed and verified listing is very important and helps with rankings.
Yes, if all the relevant details are properly filled out on the Google My Business section and the site has been verified by Google, it can show on Google Maps. Adding in the extras, like videos, photos and getting reviews is advantageous to inclusion in this area of Google search.
Google does not give direct answers to this, but every few months a major algorithm update seems to occur. In between, many small updates consistently appear. We track over 1 million key terms allowing us to quickly see fluctuations on a wide range of businesses. By seeing this, we can evaluate what’s working best and make adjustments to campaigns.
These are links done offsite that signal search engines to the targeted website. There is a lot that goes into backlinking safely. The days of mass link building and black hat SEO are over. We take time and make sure the backlinks come from relevant sites that are true to the business. By doing strong backlink work, the client’s website should rank higher than their competition who is solely focused on on-page work.
Writing interesting content on a guest blog is valuable to improve rankings. When the owner of the guest blog likes the content being written, they often include it on their own blog because they see its value to their visitors. This in turn can provide a backlink to our client’s website.
The Enterprise Power Boost is a great addition to any SEO program and is specifically designed for higher spend and more demanding campaigns. The deliverables are done with enhanced SEO programming and are interconnected with our proprietary methodology that adjusts when algorithms change. It is not meant to replace existing, client-facing, company marketing efforts. It is tailored for Search Engine Optimization
It includes the following deliverables across 6 months:
Press Release – They are based on the website and industry and are more general in nature. The goal is to draw more attention online, connect with other SEO deliverables, and serve as signals to search engines.
Youtube Video – The videos are usually 30-60 seconds and are slide shows of the business with content highlighting the website and/or industry using royalty-free music and images.
Citations – There are hundreds of directories that can be valuable to the business owner. We will supplement any existing local citation builders the client may have already procured. This is not meant to replace an existing service. It is a compliment, where we find deeper directories to gain valuable SEO benefit.
GEO Links – Links that focus on the local geography and used to enhance the search engine bots understanding of what location and keywords are important.
Today, the online reputation of your business is defined by your customers.
Reviews, accurate business information, and social media activity impacts your reputation and whether a consumer decides to do business with you. You need a way to manage all of these factors in a scalable way. We can help!
Monitor what people are saying about you online and improve your visibility in local search. See how you stack up against the competition, stay in the know with automated alerts and get progress reports to see how your reputation has improved.
Take control of your online reputation today!
Online reviews are critical to the success of a local business. In fact, nearly 90% of consumers say they’ll only consider using a business if they have an average rating of 3-5 stars. Smart business owners are getting serious about soliciting feedback, but asking customers for reviews can be time-consuming.
We offer a business tool that does the heavy lifting for you, so you can gather customer experiences to boost online star power and drive more business. Win the trust of new customers, collect valuable feedback, and show up where people are looking.
Unlock a powerful feedback tool that will have you seeing stars!
Consumers often search online for a local business with recent reviews and an average review rating of at least four stars. If a business doesn’t fall into that category, there’s a good chance they’re losing potential customers to competitors. To avoid losing sales, it’s important to continuously generate positive reviews while managing the negative ones.
For local businesses, having a steady stream of recent reviews is crucial. 73% of consumers say reviews written more than 3 months ago aren’t relevant anymore. Customers want to see reviews that relate to the business as it is today.
Due to mobile service provider standards the daily limit of SMS requests is 150. When you are sending a large number of SMS requests per day, this helps prevent your number from being flagged as a spam account.
A dropped SMS request can be due to several reasons. Click on the tooltip next to the status to see a possible reason why the request was not able to send. Most likely it’s due to:
- The phone number is a landline and is unable to receive text messages.
- The number has blocked receiving messages from unknown numbers.
- The phone associated with this number is turned off or unavailable.
- The number you’re trying to send to may no longer exist.
- And occasionally an SMS message will not be delivered due to being flagged by the mobile carrier or an unknown error. This can happen because of spam filtering by the service provider. In this case you can wait a moment and try to send the message again.
Customer Voice offers the following methods: – Email (Express and Pro) – SMS (Pro only) – Review Generation Widget (Express and Pro) – Email signature widget (Express and Pro) – Mobile Kiosk (Pro only)
Get found. Generate traffic. Grow revenue.
Establish accurate business listings and rank higher in search engine results, such as Google. Get started for free, and then optionally upgrade to powerful presence management tools—Listing Distribution and Listing Sync Pro. Our solutions are the most comprehensive business listing solution on the market.
A strong online presence is the first step toward success. Your customers and prospects need to be able to find you, both online and in the street. Ask yourself this, when was the last time you went out to eat at a new restaurant or planned to go see a new movie and did not look it up online first? Chances are, you did some research beforehand and it’s extremely likely that your customers are doing the same. When customers and prospects look you up online, make sure they can find you and that the information they come across is correct.
For SEO, priority is given to good customer experience on mobile devices. Consumers will use mobile devices to find desired goods or services and will generally begin these searches with a category or brand search. For example, a brand search is “Joe’s Pizza in Denver” and a category search is “Pizza in Denver”. (Note: On a mobile device the “in Denver” often does not need to be explicit.) In the case of a category search, the user has intent to purchase something in a category but has not decided or does not care about the brand. In these searches, the user’s intent is generally heavily skewed toward proximity and location. So search engines generally deliver the closest locations and it is therefore important that location information is crawlable, is displayed on each page, and is in meta-data and keywords.
Modern search has changed the way customers find your business online. Is your business showing up as a point of interest in modern GPS systems? Mobile apps? Are voice assistants like Siri and Alexa giving your customers the right information?
Missing or incorrect data can result in unhappy customers, lost revenue, and a drop in local search ranking.
We submit your business information to the main data aggregators: Neustar/Localeze, Foursquare, and Data Axle.
These aggregators share your information with a network of directories that power search engines, navigation systems, voice search, mobile apps, and more—and create accurate listings your customers can count on.
Listing Distribution submits your business information to the main data aggregators: Neustar/Localeze, Acxiom, Factual, and Data Axle.
Over time, hundreds of directories will reference these aggregators to collect business data and create accurate listings based on your submitted information. This includes search engines, navigation systems, voice search, mobile apps, and even offline sources like telephone books and government records.
When multiple sources have consistent business data, two outcomes occur:
1. Google’s WebCrawler finds the same information in multiple places and adds more confidence to their business data
2. Good backlinks are created with more referring sources to the business’ website creating better SEO.
Data aggregators gather consumer and business data and provide it to hundreds of listing directories, review sites, search engines, and more. They also power sophisticated modern applications such as Apple’s Siri and personal navigation systems.
You can update your business profile as much as you want while your Listing Distribution subscription is active. There’s no limit on the number of changes you can make.
When a listing is created or modified in our system, the information is sent within 24 hours. The data aggregators receive this data and provide us with confirmation within 6-8 weeks. We also refresh your listing data once every week to ensure that aggregators always have the most accurate version of your listing.
We submit the listing to the data aggregators, and they have their own process to eliminate duplicate listings.
As soon as you enter your business information, we push it to the data aggregators. It can take 6-8 weeks for them to receive the information and ensure it is correct in their own databases. It is then up to the sites and sources to update their information from the data aggregators. They each query them at various intervals—some seek out the information weekly, monthly, etc. Therefore, the timeline for when a source picks up that information will vary greatly depending on their process for updating their data.
Listing Distribution is a continual process that maintains and builds your web presence over time. Once the data aggregators have your correct business information, the rate at which sites reference this information varies. To ensure the widest span of information and amount of listings created, Listing Distribution needs to be activated for an extended period of time.
Even if your business information is correct, listings can be eroded over time by user-generated content and other incorrect data. As long as your subscription is active, Listing Distribution refreshes your information with the data aggregators every week. Without this, there is a risk of allowing the current public data to change all of the value already established.
Ensure your business listings are present, accurate, and protected from unwanted changes.
Listing Sync Pro gives you a single dashboard to control how your business appears across the internet. With the click of a button, you can instantly create and update listings across an established network of sites. Better yet, it keeps your information protected from third-party changes—putting you in control of your online brand.
Get your business found on search engines, social networks, mobile apps, navigation systems, and more with Listing Sync Pro!