Digital Ads Essentials Package
Harness the power of digital advertising on search engines, social media, and YouTube.
Whether your goal is to increase website traffic, drive more conversions, or succeed on social media platforms—our team of digital advertising strategists can help you get noticed by your target audience!
Social media advertising is very cost-effective because advertisers have a wide variety of targeting options at their disposal. You can build your target audience based on demographics, interests, location, relationship status, education, household income, and life events.
Advertising on social media is also a great way to get customer feedback because they can express how they feel about your products and services. Customers want to be heard, so use that in your favor with Facebook and Instagram ads.
With search ads, you’ll have a highly engaged target audience. Our team of digital advertising strategists will carefully choose relevant keywords for your ads to make sure we only target people actively searching for your products or services.
Targeting potential customers who are already searching for businesses like yours will improve your ROI. Even when people don’t click on your ad, you still give your business more visibility by promoting it on search engines like Google and Bing.
Because YouTube is both a search engine and a social media platform, you can target potential customers seeking information and willing to interact with brands.
Videos don’t need to be professionally made to drive results. Sometimes a video shot with your own camera or smartphone looks even more authentic and original. YouTube video metrics also help you identify which videos your customers are watching and for how long, so we can use that information to optimize campaigns.
What is Advertising Intelligence?
Advertising Intelligence brings your advertising campaigns under one roof and provides a real advertising ROI for your business. Smart comparison tools help you uncover recipes behind rockstar campaigns, pinpoint what’s really making you money, and see the big picture of your advertising efforts.
What types of reporting can I see?
Use Advertising Intelligence to consolidate reporting from the following platforms:
- ROI Calculator—Using Average Sale and Close Rate data collected from each unique user, a precise ROI can be calculated for your Google Ads and Facebook Ads campaigns.
- Executive Report Integration—View reporting for advertising, along with your other products, right in Business Center. Now you can see what’s happening across all digital marketing channels in one place.
- Live ad reporting—Real time reporting for your Google Ads and Facebook Ads campaigns.
- Search Ads
- Display Ads
- YouTube Video Ads
- YouTube Search Ads
- Instagram Ads
- Messenger Ads
- Audience Network Ads
In addition, there is a Google Analytics view that shows goal completions and top traffic sources.
Unlock more in-depth performance reporting and tools for your campaigns.
Select which specific campaigns to bring into product, and compare them side-by-side to determine what’s working. For each campaign, view the objective, user journey, and spend metrics. Plus, access in-depth reporting tables on keyword performance, ad performance, YouTube performance, and Google Analytics (when applicable) for every campaign. All data is in real-time, so you always have access to the most recent information on your ads.
Online reviews are critical to the success of a local business. In fact, nearly 90% of consumers say they’ll only consider using a business if they have an average rating of 3-5 stars. Smart business owners are getting serious about soliciting feedback, but asking customers for reviews can be time-consuming.
We offer a business tool that does the heavy lifting for you, so you can gather customer experiences to boost online star power and drive more business. Win the trust of new customers, collect valuable feedback, and show up where people are looking.
Unlock a powerful feedback tool that will have you seeing stars!
Consumers often search online for a local business with recent reviews and an average review rating of at least four stars. If a business doesn’t fall into that category, there’s a good chance they’re losing potential customers to competitors. To avoid losing sales, it’s important to continuously generate positive reviews while managing the negative ones.
For local businesses, having a steady stream of recent reviews is crucial. 73% of consumers say reviews written more than 3 months ago aren’t relevant anymore. Customers want to see reviews that relate to the business as it is today.
Due to mobile service provider standards the daily limit of SMS requests is 150. When you are sending a large number of SMS requests per day, this helps prevent your number from being flagged as a spam account.
A dropped SMS request can be due to several reasons. Click on the tooltip next to the status to see a possible reason why the request was not able to send. Most likely it’s due to:
- The phone number is a landline and is unable to receive text messages.
- The number has blocked receiving messages from unknown numbers.
- The phone associated with this number is turned off or unavailable.
- The number you’re trying to send to may no longer exist.
- And occasionally an SMS message will not be delivered due to being flagged by the mobile carrier or an unknown error. This can happen because of spam filtering by the service provider. In this case you can wait a moment and try to send the message again.
Customer Voice offers the following methods: – Email (Express and Pro) – SMS (Pro only) – Review Generation Widget (Express and Pro) – Email signature widget (Express and Pro) – Mobile Kiosk (Pro only)
Get found. Generate traffic. Grow revenue.
Establish accurate business listings and rank higher in search engine results, such as Google. Get started for free, and then optionally upgrade to powerful presence management tools—Listing Distribution and Listing Sync Pro. Our solutions are the most comprehensive business listing solution on the market.
A strong online presence is the first step toward success. Your customers and prospects need to be able to find you, both online and in the street. Ask yourself this, when was the last time you went out to eat at a new restaurant or planned to go see a new movie and did not look it up online first? Chances are, you did some research beforehand and it’s extremely likely that your customers are doing the same. When customers and prospects look you up online, make sure they can find you and that the information they come across is correct.
For SEO, priority is given to good customer experience on mobile devices. Consumers will use mobile devices to find desired goods or services and will generally begin these searches with a category or brand search. For example, a brand search is “Joe’s Pizza in Denver” and a category search is “Pizza in Denver”. (Note: On a mobile device the “in Denver” often does not need to be explicit.) In the case of a category search, the user has intent to purchase something in a category but has not decided or does not care about the brand. In these searches, the user’s intent is generally heavily skewed toward proximity and location. So search engines generally deliver the closest locations and it is therefore important that location information is crawlable, is displayed on each page, and is in meta-data and keywords.
Modern search has changed the way customers find your business online. Is your business showing up as a point of interest in modern GPS systems? Mobile apps? Are voice assistants like Siri and Alexa giving your customers the right information?
Missing or incorrect data can result in unhappy customers, lost revenue, and a drop in local search ranking.
We submit your business information to the main data aggregators: Neustar/Localeze, Foursquare, and Data Axle.
These aggregators share your information with a network of directories that power search engines, navigation systems, voice search, mobile apps, and more—and create accurate listings your customers can count on.
Listing Distribution submits your business information to the main data aggregators: Neustar/Localeze, Acxiom, Factual, and Data Axle.
Over time, hundreds of directories will reference these aggregators to collect business data and create accurate listings based on your submitted information. This includes search engines, navigation systems, voice search, mobile apps, and even offline sources like telephone books and government records.
When multiple sources have consistent business data, two outcomes occur:
1. Google’s WebCrawler finds the same information in multiple places and adds more confidence to their business data
2. Good backlinks are created with more referring sources to the business’ website creating better SEO.
Data aggregators gather consumer and business data and provide it to hundreds of listing directories, review sites, search engines, and more. They also power sophisticated modern applications such as Apple’s Siri and personal navigation systems.
You can update your business profile as much as you want while your Listing Distribution subscription is active. There’s no limit on the number of changes you can make.
When a listing is created or modified in our system, the information is sent within 24 hours. The data aggregators receive this data and provide us with confirmation within 6-8 weeks. We also refresh your listing data once every week to ensure that aggregators always have the most accurate version of your listing.
We submit the listing to the data aggregators, and they have their own process to eliminate duplicate listings.
As soon as you enter your business information, we push it to the data aggregators. It can take 6-8 weeks for them to receive the information and ensure it is correct in their own databases. It is then up to the sites and sources to update their information from the data aggregators. They each query them at various intervals—some seek out the information weekly, monthly, etc. Therefore, the timeline for when a source picks up that information will vary greatly depending on their process for updating their data.
Listing Distribution is a continual process that maintains and builds your web presence over time. Once the data aggregators have your correct business information, the rate at which sites reference this information varies. To ensure the widest span of information and amount of listings created, Listing Distribution needs to be activated for an extended period of time.
Even if your business information is correct, listings can be eroded over time by user-generated content and other incorrect data. As long as your subscription is active, Listing Distribution refreshes your information with the data aggregators every week. Without this, there is a risk of allowing the current public data to change all of the value already established.
Ensure your business listings are present, accurate, and protected from unwanted changes.
Listing Sync Pro gives you a single dashboard to control how your business appears across the internet. With the click of a button, you can instantly create and update listings across an established network of sites. Better yet, it keeps your information protected from third-party changes—putting you in control of your online brand.
Get your business found on search engines, social networks, mobile apps, navigation systems, and more with Listing Sync Pro!